Window Design in Philly
MI've been really impressed lately with all the window displays being created. Since the summer I've been eyeing out these magnificent creations and documenting them for inspiration. Now that Thanksgiving has come and gone, storefronts are Savoring the holiday craze and vomiting glitter to attract shoppers to their fine businesses.
Photos courtesy of my friend Kathy, who also helped design this window for Save Some Green at 20th & Chestnut Streets. I may be a bit biased about this one since I helped put together a window design competition that merged a team's creativity with this local business to help stir up business. I appreciated Kathy's team for really diving into this competition by researching, visiting the business, and understanding their mission and products. This team defied gravity for an otherwise mundane, compostable cup.
I've used two-dimensional frames before, paint on acetate, to frame products of a local business. What appealed to me about this one, this time around since they usually just change out the paper goods on display, is how the frames are mechanically installed. I looked up and found minimal holes on the ceiling by using four hooks to secure a plastic grid which then has S hooks where the fishing line is secured to allow these frames to float with ease. You can find this storefront close to 13th and Sansom Streets.
This new jewelry store a couple doors down from the storefront above, on 13th Street, I thought was a great example of creativity. The use of this seasonal gord in it's natural state to show off their product was amazing! From laying product on it to literally wearing it was such a breathe of fresh air!
Not quite in Philly, this was in DC right before Thanksgiving. Clever use of paper and repetition.
Along Pine Street, this vintage, antique, salvage home furnishings store used simple tissue paper and baker's twine to create this festive yet clean display. Props!
Kitchenette, along 12th andSansom Streets, seems to have taken a cue from Macy's not too far down the street to help focus the customer to the specific product.
I saw them working on this display in the late afternoon. Festive yet fun without being too sexy and unapproachable, especially for a lingerie store close to 20th and Chestnut Streets. It reminds of a European cartoon, based in France. The lines depict imperfection, handcrafted and personable, yet sophisticated.
Take a look at these window displays, starting from the summer to the present:
Obviously not a storefront, more of an exhibition encasing, but thought it was a great example of the use of two-dimensional graphics and the objects. This was at the Philadelphia International Airport.
Dresses made out of craft paper, along Walnut Street.
Taking the window display a step further, literally outside of the store! Found by Washington Square.
Great use of scale! This boot store on 17th and Sansom Streets took advantage of the small scale grill and lawn chairs to showcase their summer deals!
As I see more I'll continue to share them with you!